3/25/2023 0 Comments Z vibe research![]() One of the most characterizing aspects of the Gen Z dialect is the use of emojis to communicate. And if your communication doesn’t use inclusive language (think: gender neutral), you’ll lose them too. Communication with this generation needs to be to-the-point and visual, or you’re unlikely to hold their attention. Gen Zs are the masters of the TL DR (Too Long, Didn’t Read) method of communication. Not only do they prefer casual forms of communication, like texting or direct messaging, they also rely heavily on abbreviations, acronyms, emojis and slang to convey meaning.įirst thing’s first: everything in short form is bound to capture their attention. The first generation to grow up with a phone, Zoomers are not only used to being constantly connected-they’re also used to being hyper-adaptable, creative and acutely aware of the world around them. Nothing is over-the-top, unless it’s done ironically. ![]() If you’ve spent any time scrolling through TikTok, you’ll know that Zoomers are experts in low-key humour. These companies and collaborations reflect the simplicity of Gen Z humor. Fashion trends from the 80s, 90s, and 00s are back with a vengeance, playing up the quirky, camp, and over-the-top style that perfectly reflects what Gen Z loves. High-end fashion houses like Balenciaga have collaborated with them (remember their Croc stilettos?) and, most recently, the footwear brand worked with KFC to make fried chicken-print shoes. Crocs have made a big comeback for their ironically ugly aesthetic, similar to the popularity of dad sneakers. They call attention in a cute, kitsch way to a struggle young people have historically wished to hide, with their motto “don’t hide, decorate!”. If you can joke with and speak to Zoomers like Zoomers joke with and speak to each other, you’re in.Ĭonsider Starface, a skincare line made popular on social media with their star-shaped acne patches. What’s more important to them than fashion or flair is authenticity. When it comes to brand marketing and advertising, Gen Z can spot a fake from a mile away. ![]() It’s affecting-and it should be-the way brands are communicating with their target audience. ![]() Something is cheugy when it’s considered try-hard, off-trend or uncool-and it’s just one example of the way Gen Z has created an entirely new language, and new ways to communicate with the world.īy carving out their own unique vocabulary, using emojis to express emotions, and bypassing outdated means of communication to feel more authentically connected, Gen Z is quickly transforming the way we communicate personally and professionally. If you’re struggling to connect with Gen Z, your marketing tactics might be considered cheugy □. ![]()
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